Knowing Your Members’ Minds. Part 3

Hitzelberger and her employees gathered the feedback through a suggestion box placed near the facility’s entrance, andsimply asking those who turned down memberships why they did so. “We also make sure our employees are ‘allears’ when they’re on the floor talking to our members,” Hitzelberger says. “It’s amazing what you can learn just by listening to members’ conversations and what they say around the club.” (more…)

Knowing Your Members’ Minds. Part 2

However, for those who can’t find usable data, good, inexpensive options for market research do exist. One of the easiest ways to capture member thoughts is via surveys, either on yourwebsite or in yourfacility. It isn’t, however, the most accurate research option, because experts say certain people are more likely to respond to surveys.Usually,those who do are either very pleased or displeased with the business, but most people likely lie in between. (more…)