Put a lid on attrition with you computer. Part 3

Based on the findings and success of Wallace and Miller, an alternative to the retention formulas mentioned above is to look at the average length of membership and try to extend that within your facility. Using your computer (if you keep expired records on your computer), examine the contracts of your expired members and determine the length of their memberships. (more…)

The Investor David S. Wetherell

He materialized from out of nowhere, the owner by leveraged buyout of College Marketing Group (CMG), a mail-order company in Winchester, Mass., that sold lists of professors and their courses to textbook publishers.

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