Knowing Your Members’ Minds. Part 2

However, for those who can’t find usable data, good, inexpensive options for market research do exist. One of the easiest ways to capture member thoughts is via surveys, either on yourwebsite or in yourfacility. It isn’t, however, the most accurate research option, because experts say certain people are more likely to respond to surveys.Usually,those who do are either very pleased or displeased with the business, but most people likely lie in between. (more…)