Eric Farell

Eric Farell is the founder of Eric Harr Omnimedia, a media company leveraging four platforms – television, publishing, athletic events and the Internet. In his first year as a triathlete, he won “Rookie of the Year.” He has been ranked as high as number 6 in the world, winning 25 events in 22 countries around the world.

This summer, he will co-host a 13-part documentary series that breaks new ground in sports programming called “Building a Champion: The Inside Secrets of the World’s Best Athletes.” In this show, he and Olympic Champion swimmer Dara Torres travel the globe to train with the world’s best athletes and glean their innermost wisdom on fitness. Viewers are then directed to a Web site that provides up-close interaction with their athletic heroes.

Eric recently signed a book deal with Random House (Broadway Imprint) for a new fitness book that will be available in bookstores May 1, 2001.

His Web site, The Athlete In You, has won five Internet awards including, “Netscape’s Site of the Day.” His new fitness store offers visitors a different shopping experience – with personal expert advice on top-rated fitness gear.

Eric is also a correspondent for the Bay Area’s second largest newspaper, “The Marin Independent Journal,” and he appears periodically on KFTY News Channel 50′s “Fitness Friday” broadcast to 480,000 Bay Area households each week.

Eric was recently featured in The San Francisco Chronicle.

His new book “The Portable Personal Trainer” (Random House) will be available in bookstores in June.

The Pine Tree Balancing Act

In biological beings, balance is the sole feature that can guarantee satisfactory functions. One’s quality of life is basically determined by how he or she balances out the dynamics of the surroundings. (more…)

Knowing Your Members’ Minds. Part 4

Piercewarnsthat if you hire a facilitator, itcan get expensive — as much as $1,500 to $2,000 a day. Instead, you may want to use a college intern or a staff member who has studied focus groups. The key is preparation and knowing what you want to get from the group. (more…)

Knowing Your Members’ Minds. Part 3

Hitzelberger and her employees gathered the feedback through a suggestion box placed near the facility’s entrance, andsimply asking those who turned down memberships why they did so. “We also make sure our employees are ‘allears’ when they’re on the floor talking to our members,” Hitzelberger says. “It’s amazing what you can learn just by listening to members’ conversations and what they say around the club.” (more…)

Knowing Your Members’ Minds. Part 2

However, for those who can’t find usable data, good, inexpensive options for market research do exist. One of the easiest ways to capture member thoughts is via surveys, either on yourwebsite or in yourfacility. It isn’t, however, the most accurate research option, because experts say certain people are more likely to respond to surveys.Usually,those who do are either very pleased or displeased with the business, but most people likely lie in between. (more…)

Knowing Your Members’ Minds. Part 1

You know about your members’ bodies, but what about their minds? It may not surprise you that understanding what your members are thinking is just as important as understanding their bodies.Some say understanding who your customers are and what they want is the most important task in business. (more…)

A How-to Guide to Icebiking

While most folks snowshoe the backcountry, soak in hot springs or hibernate by the fire with unfinished books and a cupboard of cocoa, John Andersen and Dave Rose laugh at the Snow Meister’s work and hit the white on two wheels. (more…)

Put a lid on attrition with you computer. Part 4

Until recently, many of the software systems could only hold a few fields of information, and data had to be coded to reduce the amount of space it occupied. Now, you can enter the name of an event/program in members’ files and access the members’ names or membership numbers to track their participation since joining your facility. Imagine the power that you will have in phone conversations with members you know all about! (more…)

Put a lid on attrition with you computer. Part 3

Based on the findings and success of Wallace and Miller, an alternative to the retention formulas mentioned above is to look at the average length of membership and try to extend that within your facility. Using your computer (if you keep expired records on your computer), examine the contracts of your expired members and determine the length of their memberships. (more…)

Put a lid on attrition with you computer. Part 2

The International Health, Racquet and Sportsclub Association (IHRSA) uses the following formula to track retention:

Attrition (percent) = [Number of members lost during a given period (year/month)] รท [number of members at start of same period] x 100. (more…)

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