Going Сorporate
In developing the Business Partnership Program, LifeQuest wanted to find a way to provide a top-of-the-line membership program to small businesses with minimal cost to the club or program participants. The program targets businesses that are interested in promoting health and wellness, but are too small to afford a wellness program.
LifeQuest came up with a plan that would require a commitment from both the club and the participating businesses. Businesses begin by signing a wellness pledge, promising to promote health and wellness in the workplace. As part of the program, LifeQuest provides program materials including wellness identification cards, brochures, a certification plaque and an expiration date for the program. Employees have one introductory month to familiarize themselves with the program and the club. During this month, LifeQuest works closely with employees, ensuring they are well informed and motivated about their program. After one month, employees have the option to buy a membership at a 45 percent discount.
The program resulted in a number of successes. For employees, it provided a comfortable way to get involved in a wellness program that they would not have done otherwise. “The program is easy to understand and comfortable to use,” says fitness counselor Ian Odom.
LifeQuest benefits from the program by having made contact with the business community market. The club increased its membership base, distributing 3,000 packages to its target market and signing up 40 percent of all Business Partnership Program participants as members. Now, the doors are open for continued contact and marketing to a whole new market segment.
